Monday, 24 February 2014
Ohm Shanthi Oshaana & 1983 - Box Office Update
The hit parade continues in Mollywood and after a disappointing start we got 2 hits in 2 weeks, both starring Nivin Pauly. '1983' which released on Jan 31st and OSO on Feb 7th have turned profitable for makers (or will pretty soon) from theatrical alone. The good trend that Drishaym and OIPK started is continuing through these films.
OSO has grossed about 6.50 crores from All India Box Office, acccording to latest reports, with Kerala contributing with about 5.5-5.75 crores and Rest Of India doing 75 lakhs plus. The film had an outstanding run outside Kerala, and is still running. The new found interest towards Malayalam film and market, thanks to Drishyam, was capitalized well by the movie as it is one of the biggest grosser ROI considering the names associated with it. Special credits also to Fox Star India, for taking such ventures and giving them a proper release with enough publicity [OSO got one of the biggest release outside Kerala] - Super Hit
'1983' even though moderately promoted had worked magic thanks to the super positive Word of Mouth. The film has grossed more than 5.5 crores so far - HIT